| Role of Red Ribbon Week |
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As the volunteer prevention coordinator, it is important for you to understand that Red Ribbon Week will not - nor is it intended to - fix the drug problem in America. There is no single approach to prevention that can eliminate a problem so complex. Red Ribbon Week is not a prevention or early intervention program. It is an awareness campaign observed annually the last full week in October. We regard Red Ribbon Week as the kick off to a year of prevention in our schools and in our communities. The best Red Ribbon Week efforts highlight and support continuing prevention, early intervention and treatment programs and services occurring on and off campus throughout the year. Red Ribbon Week is also a CALL TO ACTION! This week-long campaign provides multiple opportunities for students, parents, teachers and others to join together to address the alcohol, tobacco, other drug and violence related issues or concerns in their community. The resources and information featured on the Red Ribbon Coalition website and in the Red Ribbon Training Manual will help you get started.
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